Privacy Policy

Updated: 3/13/23

The Employee Owners of King Arthur Baking recognize and respect the importance of maintaining your privacy and keeping your information secure.

This Privacy Policy describes how King Arthur Baking Company, Inc., its employees, officers, directors, agents, subsidiaries, and affiliates (collectively “King Arthur Baking”, “we”, “us”, or “our”), collect, use and share information we collect when you interact with us on: kingarthurbaking.com or websites that link to this policy, social media platforms, email or postal mail, in our stores, or when you call our customer service center.

It's our intent to ensure that this Privacy Policy and our practices are honest, complete, clear, and current. To do so, we reserve the right to update and revise this policy without prior notice. Revisions will be noted with a new date at the top of this policy.

Please read the Privacy Policy carefully before you start to use our Website. This Privacy Policy is part of our Terms of Use, which governs your use of the King Arthur Baking Website. By using the Website, you agree to be bound and abide by the Terms of Use and this Privacy Policy. If you do not agree to the Terms of Use and this Privacy Policy, you should not access or use this website

How we collect information

In order to be a premier resource for quality baking products, and to provide the knowledge and inspiration to use them, we record information from your interactions with us online and when you interact with us via email, social media, postal mail, or phone. The types of information we may collect and methods used to collect them fall under one or more of the following categories:

Information you provide to us

Basic contact information

King Arthur Baking collects information that you voluntarily provide when you interact with our website, create an account, register for a baking class, participate in a survey or promotional giveaway, sign up for our emails, subscribe to SMS/text alerts, or request a catalog by mail. Examples of this information include but are not limited to: your name, email address, postal address, and phone number.

Account information

When you create an account through our website, customer service team, or at our retail store, we collect information you create through using these services. Examples include your username, password, customer number, rewards member number, the products added to your wishlist, or the recipes saved to your recipe box. King Arthur Baking does not store 'plain text' passwords for online accounts.

Payment information

Purchase and Payment Information: When you make a purchase or receive a credit, you will need to provide the information required to process and ship your orders or respond to your customer service requests. This may include your credit card number, card type, expiration date, or secure PayPal account information, as well as your billing address and shipping address. King Arthur Baking does not store, archive, or otherwise retain credit card numbers.

Applicant information

When you submit an application for employment or provide information to a recruiting service, we collect your “basic contact information” as described above from your inquiry, along with any education and/or professional information included in other application materials such as a cover letter. We may collect other information as required during the interview or hiring process.

Information we collect as you use our services

Activity & device information

When you use the King Arthur Baking website we collect information on the actions you take such as search history, products you browse and/or place into your shopping cart, along with certain device, browser, and location information (such as IP address), from how you accessed it. When you use our live chat tool or call our Baker’s Hotline, we collect information such as the date and time of the call, your device/browser version, IP address, and a record of the conversation. When you communicate with us via text, we collect information such as your phone number, carrier, and geolocation data. When you post a comment, question, or review we collect information to verify your identity.

Public information (the content you share)

All content and information (personal or otherwise) that you add to the Website or social media platforms associated with King Arthur Baking, including but not limited to photos and comments on our blog, recipe and product ratings and reviews, Facebook, Instagram, Twitter etc. will be considered public information for the purposes of this policy. Please be careful when posting and sharing your information online. In addition, we collect technical data associated with both public and private information that you upload to the Website, such as when the information was uploaded and how that content is formatted.

Information you post may be retained and made publicly available on the Website indefinitely, consistent with our Terms of Use.

Pseudonymized Browsing Information

We use third party analytics tools such as Google Analytics to help us measure the performance of our Website. These tools collect pseudonymized browsing information that may include how often people visit our website, which pages they visit, which products are purchased and the source of the visit. This information is not sufficient to be attributed to you as an identified or identifiable person.

To process analytics data when you visit the Website, third party analytics tools use various technologies, including cookies or similar technologies to identify your browser or computer device. Third parties providing these tools do not receive your King Arthur Baking user account information, your email address, or other Personal Information through the use of cookies.

To opt out of Google Analytics on the Website go to https://tools.google.com/dlpage/gaoptout.

Session Replay Tool

Our site uses a session replay analytics tool provided by a service provider on our behalf. Our service provider collects data through this tool on our behalf, and is prohibited from using this data for any other purpose, or from selling or sharing any data we collect using the tool. We use this tool to improve user experience on our site, including by troubleshooting issues and helping us understand what features work and don’t work for our users. The tool uses cookies and similar technologies to collect and analyze information related to website visitors’ session, including mouse movements, clicks, user inputs, scrolling, access times, visit duration, pages viewed, IP address, operating system, page reloading, crash data, performance data and other diagnostic data. 

Chat Technology

Our site provides a chat option for website visitors, which uses automated chatbot technology as well as live customer service to respond to customer inquiries online. This chat feature collects personal information, including any information you provide during the course of the chat. Chat conversations are recorded, and used internally by us to improve our website. Recorded chat conversations are not sold, shared, or used for purposes of targeted advertising. 

Text Messages

King Arthur Baking offers its customers the ability to receive mobile alerts regarding sales and promotions, recipes, products, and shopping cart reminders by SMS message. To subscribe to receive marketing or promotional text JOIN to 27820. You do not have to opt-in to text messages to make purchases from King Arthur Baking. If you opt-in, we may send you marketing text messages and alerts using an autodialer, automated SMS or autodialed technologies, and standard messaging and data rates will apply. Message frequency may vary. You can always opt out of text messages by replying STOP to 27820. You will then receive a confirmation text that you have been unsubscribed from marketing texts. For more information regarding our text messaging, please see our Mobile Terms and Conditions. 

Information from third parties

In addition to the information you provide to us voluntarily, and that which we collect from your use of our website and services, we may combine this information with additional data from other third party sources to complete your user profile and measure the effectiveness of our marketing initiatives beyond our Website.

Social networks

If you use social media logins (like Twitter and Facebook) to post reviews, ratings, questions, photos or other content on our website, we may be able to view the information you have made public on the social network. You can always limit this sharing using your social media service settings.

Cookies and Tracking Technologies

Like many websites, King Arthur Baking and our third party partners, vendors and business affiliates use cookies and other tracking technologies on our Website to collect, process, and store Personal and Pseudonymized Browsing Information.

We use cookies for a variety of purposes, including to enable you to select, place, and purchase products in our shopping cart, to save your cart for future visits, to make it easier for you to navigate the site, and enhance your web browsing and shopping experience.

Cookies are small files that are stored on the device you use to access the Website. You can adjust the settings on your device to remove or refuse cookies by following the instructions provided by your web browser. If you adjust your settings to refuse cookies, or if you delete cookies, you may not be able to access or use some portions of our website and some features may not work as we have designed them to.

Our website uses first party cookies (set by King Arthur Baking) and third Party Cookies (set by digital marketing partners). The cookies used on our website may be persistent or session based.

The King Arthur Baking website may also use other technologies including but not limited to Javascript tags or tracking pixels to collect, process, and store Personal and Pseudonymized Browsing Information as described above. Tracking pixels and tags assist in delivering cookies and allow us to collect Browsing Information about website users. Tracking pixels or tags may also be included in the emails we send you in order to determine whether the emails have been opened and if you have clicked on links with the email.

The tracking technologies used on our Website may be used by King Arthur Baking, or our third party partners, vendors and business affiliates for the purposes described in this Privacy Policy and the Terms of Use. Our third party partners, vendors, and business affiliates may use these tracking technologies to measure advertising effectiveness (such as which web pages are visited or what products are purchased) to understand shopping patterns, to determine whether you have seen particular ads and for their own business purposes that are not described in this Privacy Policy. You have the right to opt out of the use of cookies or similar technologies and the sharing or sale of your information to third parties for the purpose of interest-based advertising. To learn more, please see the sections below entitled “Interest-based advertising,” and “Your Privacy Choices.” 

How we use information

In addition to utilizing personal and payment information to complete transactions, issue refunds, communicate with you, and fulfill your requests, King Arthur Baking may use information collected to analyze and improve our products and services, and to conduct targeted marketing and advertising activities.

If you provide us with your email address when you make a purchase or sign up to receive marketing communications, we may use your information to contact you with special offers, recipes, news and other content about baking and King Arthur Baking. 

We may use personal information collected from your use of our website and match that information with postal address records to send you our catalog or other marketing materials.

Interest-Based Advertising

We may work with third party advertising companies that collect and use information about your online activities across sites over time, in order to deliver more relevant advertising elsewhere on the Internet. This practice is known as interest-based advertising. 

You may visit http://www.aboutads.info to learn more and to opt out of this type of advertising by third-party advertising companies participating in the Digital Advertising Alliance self-regulatory program.

We do not operate or control www.aboutads.info and are not responsible for the opt-out choices available there. Electing to opt out will not stop ads from appearing in your browser or applications and may make the ads you see less relevant to you. If you delete, block or otherwise restrict cookies or use a different computer or Internet browser, you may need to renew your opt-out choice.

King Arthur Baking does not respond to Do Not Track (DNT) signals and handles all user information consistent with its Terms of Use and this Privacy Policy.

Personalizing your experience

We use the information we collect about you and your activity on our website and through our services (including purchase and browsing history) to provide you relevant and personalized product and content recommendations on our website, through advertising channels, and within our email or SMS marketing campaigns (e.g. abandoned cart reminders).

How we share information

We’re committed to sharing information only when needed for a legitimate business or legal purpose, and then only with recipients who will protect it.

On our website & marketing materials

We may use information collected from customers and site visitors for the purpose of informing other prospective customers, such as sharing a product review or testimonial about our services in an email campaign, catalog or other marketing materials.

With service providers and business partners

We may share your personal information with third parties who perform services on our behalf. For example, we share certain email activity data with vendors to help measure campaign performance, target advertisements and promotions, and personalize the user experience. These service providers may have access to your information to enable them to provide the services to us. Service Providers are prohibited from selling or sharing your information ,or for using your information for purposes beyond the scope of the services they are providing on our behalf. 

With marketing and analytics services, including members of our catalog consortium

We may share information with third party marketing and analytics services, including name, address, email address, phone number, transaction-related information (such as item purchased or method of purchase), commercial preferences and preferences related to marketing communications. On occasion we will rent or exchange our list of postal addresses with other companies with whom we share similar customers. If you do not want your name and postal address to be shared, you may opt out by emailing privacy@kingarthurbaking.com or by calling us toll-free at (800) 777-4434. More information is available in the “Do Not Sell or Share My Personal Information” section of this Privacy Policy.

King Arthur Baking does not share your email address to third parties for third-party advertising purposes.

For legal requests

We use personal information to comply with legal obligations pursuant to the legal protections afforded to you in your country. Where required to obey the law, such as in response to a subpoena or legal process we will disclose your personal information. We also reserve the right to use your personal information to exercise or defend legal claims.

Your Rights and Choices 

Communication Preferences

Personal Information

You may amend/modify your personal information, by emailing privacy@kingarthurbaking.com or by calling us toll-free at (800) 777-4434.

Email subscriptions

You may adjust your email marketing preferences via the user account menu at www.kingarthurbaking.com, visiting the email preferences page, or by clicking the “preferences” or “unsubscribe” link in the footer of any marketing email.

If you choose to opt-out of receiving marketing emails, we may still send you important transactional emails including order confirmation, shipping confirmation, item availability alerts you request, account-based notifications, or in response to other inquiries you make.

Catalogs and printed mail

You may change the frequency of our printed catalogs, or opt-out of receiving all mailings from King Arthur Baking, by sending an email to us at privacy@kingarthurbaking.com or by calling us toll-free at (800) 777-4434.

State-specific rights and disclosures

Residents of California, Connecticut, Colorado, Utah and Virginia have certain privacy rights under state law. The below section describes these data rights and how residents of these states can exercise them. If you have questions about this Privacy Policy, including anything in this section for residents of California, Connecticut, Colorado, Utah or Virginia, or would like a printed copy of this Privacy Policy, please contact us at 1-800-777-4434, or by email at privacy@kingarthurbaking.com.

Notice at Collection 

The Personal Information we collect about you will depend upon how you use our Site or interact with us. For purposes of this notice, “Personal Information” relates to information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal Information does not include: 

  • Deidentified, aggregated or anonymized information that is maintained in a form that is not capable of being associated with or linked to you.
  • Publicly available information from government records.
  • Information about job applicants, employees and other of our personnel.
  • Information about employees and other representatives of third-party entities we may interact with.

Below, we describe the categories of Personal Information, defined by California law, that we may collect about you when you visit our Site or otherwise interact with us, the Business Purpose for which the data is collected, and whether or how the information may be shared or sold. The below section also describes the information we have collected within the past twelve months, and may sell and disclose or have sold or disclosed in the past twelve months.

Identifiers

  • Example: name, email address and IP address
  • Collected from: Information you provide; information we collect when you use our services
  • Business use: To enable the use of our website, communicate directly with you, and understand how customers interact with our website and offerings
  • Shared with: We share this data with our service providers and with third party marketing services as described in the “How we share information” section. 

Personal information (California Civil Code § 1798.80(e))

  • Examples: birthdate, contact information, and payment information
  • Collected from: Information you provide; information we collect when you use our services
  • Business use: To communicate directly with you, process your requests and transactions; and aid in fraud prevention
  • Shared with: We share this data with our service providers and with third party marketing services as described in the “How we share information” section.

Protected Classifications

  • Examples: age, gender
  • Collected from: Information provided by you as well as third-party vendors
  • Business use: To understand how customers interact with our website and offerings
  • Shared with: We do not share this information

Commercial Information

  • Examples: purchase history; other information relating to your hobbies, interests, and shopping behavior
  • Collected from: Information you provide; information we collect when you use our services; and information collected from our business partners
  • Business use: To personalize your experience, improve our website and product offerings, and understand market trends
  • Shared with: We share this data with our service providers and with third party marketing services as described in the “How we share information” section.

Biometric Information

  • Not Applicable

Internet/Network Information

  • Examples: device/browser information, analytics data, and user logs
  • Collected from: Information we collect when you use our services
  • Business use: To enable the use of our website, monitor and troubleshoot website performance, and assist with your requests
  • Shared with: We share this data with our service providers and with third party marketing services as described in the “How we share information” section.

Geolocation Data

  • Examples: contact or activity location approximated by your IP. We do not collect “precise geolocation data,” defined as “data derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet” 
  • Collected from: Information we collect when you use our services
  • Business use: To enable the use of our website, and to personalize your experience
  • Shared with: We share this data with our service providers and with third party marketing services as described in the “How we share information” section.

Sensory Information

  • Examples: audio recordings of conversations with customer service
  • Collected from: Information we collect when you use our services
  • Business use: To fulfill your requests, and improve our services and offerings
  • Shared with: We do not share this information

Professional/Employment Information

  • Collected from: Information you provided and collected from recruitment providers
  • Business use: To inform our hiring process
  • Shared with: We do not share this information

Other Personal Information

  • Examples: content you share in reviews, comments, or questions posted on our website, social media pages, etc.
  • Collected from: Information provided by you as well as third-party vendors
  • Business use: To understand how customers interact with our website and services, and to improve our offerings
  • Shared with: We share this data internally, with our service providers and with third party marketing services as described in the “How we share information” section.

Inferences

  • Examples: system-generated predictions about your interests and preferences
  • Collected from: We create these internally and with the help of our business partners
  • Business use: To personalize your experience and improve our offerings
  • Shared with: We share this data with our service providers and with third party marketing services as described in the “How we share information” section.

Sensitive Personal Information

  • Examples: payment information
  • Collected from: We collect your payment information when you place an order
  • Business use: To process your order
  • Shared with: This information is shared with our service providers solely for the purposes of accomplishing our business purpose. We do not use or disclose Sensitive Personal Information for any reasons other than the permissible business purposes set out in Cal. Civ. Code Sec. 1798.140(e) (2), (4), (5), and (8), and as authorized by regulations 

Data retention

We will only retain your information for as long as is necessary for the purposes set out in this policy or as needed to provide services to you or to advertise or market services to you. For example, we may not delete your personal information insofar as it is needed to uphold our legal obligations, resolve disputes, or enforce our agreements, or as needed to continue to inform our marketing efforts.

Your privacy rights

Residents of California, Connecticut, Colorado, Utah and Virginia have certain rights under state law. Please see the information below for a summary of your rights, how to exercise your rights, and the information we may require in order to respond to your requests. Please note that we may ask for certain information to verify the request. 

Right to Know

You may request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and verify your request, we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources from which the personal information is collected.
  • The specific pieces of personal information we collected about you.
  • Our business or commercial purpose for collecting or selling any personal information.
  • The categories of personal information about you that were sold or disclosed for a business purpose.
  • The categories of third parties to whom the personal information was sold or disclosed for a business purpose, by category or categories of personal information for each category of third parties to whom the personal information was sold.

Right to Correct

You have the right to request that we correct inaccuracies in any Personal Information we have collected from you and retained, taking into account the nature of the Personal Information and the purposes of processing your data. You may view, update and correct your Personal Information by logging into your account and updating your information, or you may make a request to correct by submitting a data request as described below. 

Right to Access

You have the right to request access to the personal information specific to you that we collected, used, disclosed, and/or sold or shared about you in the past 12 months. You also have the right to request that we provide to you a copy of the individual pieces of Personal Information we have collected about you in the past 12 months.

Right to Delete

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and verify your request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

  • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our agreement with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act.
  • Enable internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
     

Right to Appeal

If you submit a consumer data rights request under this section, and we deny the request, or fail to act on the request within a reasonable period of time, you have a right to appeal the denial or failure to act. To initiate an appeal, please submit your request via email to privacy@kingarthurbaking.com or by calling us toll-free at (800) 777-4434. 

Right to Non-Discrimination:

We will not discriminate against you based upon your exercise of any of the state law privacy rights described in this notice. Consistent with state law, we may offer certain financial incentives, charge reasonable fees related to your requests, or deny your requests in accordance with applicable law. 

To exercise any of the rights described above, please submit a verifiable request to us by emailing us at privacy@kingarthurbaking.com or by calling us toll-free at (800) 777-4434.

Only you or a person that you authorize to act on your behalf may make a verifiable consumer request related to your personal information. If you wish to authorize another to act on your behalf, please be advised that King Arthur Baking may require that you provide the authorized agent with written permission to submit a request and verify your own identity directly with us, unless the authorized agent has a power of attorney. However, you may also make a verifiable consumer request on behalf of your minor child.

Our verification process works as follows. Before we may process a request, in order to protect your privacy, we will ask you to confirm a few pieces of information that we have on our records about you, for example:

  • Your address
  • Your zip code
  • Your customer number or recent order number
  • Your email address

If your request is for deletion of personal information, we will need to re-verify you before we delete your information.

You may make a verifiable consumer request up to two times within a 12-month period, without charge. Unfortunately, we cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

We try to respond to a verifiable consumer request within 45 days of its receipt. If we require more time, we will inform you of the reason and extend the time period (up to 90 days). If you have an account with us, we will deliver our response to that account. If you do not have an account with us, we will deliver our response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding receipt of your request. The response we provide will also explain any reasons we cannot comply with a request, if applicable.

King Arthur Baking will not discriminate against you for exercising any of your CCPA rights.

Do Not Sell or Share My Personal Information

You have the right to direct us not to sell or share any personal information we collect. To exercise your right to opt-out, please send an email to privacy@kingarthurbaking.com or call us toll-free at (800) 777-4434.

You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.

Notice Of Financial Incentive

Under California law, certain aspects of our loyalty and similar programs (e.g., our “Baker’s Rewards” program), which provide benefits to consumers, may be considered a financial incentive program. We collect personal information from you in connection with our loyalty program, e.g. contact information (name, email address, residential address) and commercial information (like purchase history) for a number of reasons, including to administer the program, contact you with regard to your account (if any), to provide the benefits to you, to better serve you, and to fulfill your requests associated with the program. 

To opt in to our loyalty or similar programs you will need to provide certain information to register for an account and agree to the applicable program terms, or otherwise follow the instructions associated with the loyalty or other similar programs. Participation in our loyalty or other similar programs is voluntary and you can withdraw at any time.

To the extent that we provide programs that may be considered a financial incentive because the program is directly or reasonably related to the collection, deletion or retention of consumer personal information, the value is reasonably related to the overall value we receive from the personal information participants provide specific to the program, minus the costs and expenses we incur in providing the program. 

Privacy Questions

If you have any questions, concerns, or comments about this Notice or our Privacy Policy, please email us at privacy@kingarthurbaking.com, or you can write to us at:

King Arthur Baking Company
Attn: Consumer Care
58 Billings Farm Rd
White River Junction, VT 05001
Re: Privacy Policy

Links to Third Parties, Social Media, and Social Sharing

Our website may contain links to other websites that are outside of our control. Please be aware that we are not responsible for the privacy practices of any other website or service linked to or from the Website, including the information or content contained within them. If you visit any third party website, or provide any personal information to such a site, you are not submitting that information to us, and we have no control over the website’s privacy practices. We encourage our users to be aware when they leave our site, and to familiarize themselves with the privacy statements of all websites that they visit and interact with.

Social media provides tools that many of our customers use and enjoy, and we include links to various social media platforms on our website. If you interact with these social media networks through our website, your experience on those social media sites will be governed by the privacy and other policies of those sites. So, the privacy settings you have chosen on those sites will determine the degree to which your information is made public. We encourage you to choose your privacy settings on those sites accordingly.

Our website offers social sharing features, which let users “like” or otherwise share our content on social media platforms. Other users of the social media platform or the general public may see the content you have shared or liked based on the privacy preferences you have defined on the platform.

Government, Courts, and Law Enforcement

We will access, preserve, and share any information about you, without your consent, to government or law enforcement officials or private parties as we in good faith believe necessary or appropriate to respond to claims and legal process (including, but not limited to, subpoenas), to comply with applicable laws, to protect the property and rights of King Arthur Baking, you or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to pose a risk of being, or is illegal, unethical or legally actionable.

We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; and to prevent death or imminent bodily harm. Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm.

Security

We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. To guard your information delivered to us electronically, our Website uses Secure Sockets Layer (SSL). SSL encrypts information submitted via website forms so only we are able to decode the information submitted. King Arthur Baking also complies with Payment Card industry (PCI) requirements and our site is regularly scanned to confirm compliance with these standards.

Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your contact information, to the extent permitted by law, we do not guarantee or warrant the security of any information you transmit to or from our website, and you do so at your own risk.

We urge you to keep any password that you establish with us in a safe place and not to divulge it to anyone. Also remember to log off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place.

Children

King Arthur Baking online services are not intended for the use of individuals under the age of 16, and we do not knowingly collect or solicit information online from individuals under the age of 16. In the event that we learn that we have collected personal information from a child under age 16 without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under the age of 16, please contact King Arthur Baking at privacy@kingarthurbaking.com.

Policy Changes

If we decide to change our privacy policy in whole or in part, we will inform you by updating the date at the top of this policy. We encourage you to check regularly to see if our Privacy Policy has changed.

Governing Law

This Privacy Policy and the privacy practices of our website and King Arthur Baking are governed solely under the laws of the State of Vermont (in the United States of America), without regard to its conflict of law principles.

Privacy Questions

If you have any questions, concerns, or comments about this privacy policy, please email us at privacy@kingarthurbaking.com, or you can write to us at:

King Arthur Baking Company
Attn: Consumer Care
58 Billings Farm Rd
White River Junction, VT 05001
Re: Privacy Policy